Friday, 7 October 2016

5 Ways to Find the Right Freelance Writer for Your Website

If you're hesitant to hire a freelance writer, you may want to reconsider. They'll work harder than an employee because they won't get paid unless they complete a project. A full-time, in-house writer may not finish the project on time, and you still have to pay them. Unless, of course, you fire them on the spot. Hiring a freelancer will save your company money. You don't have to pay employee expenses such as PTO time, medical and disability, workman's compensation, and other benefits. And, a freelancer saves the environment because their office is in their home!

find the right freelance writer - samuel nathan kahn

5 Ways to Find the Right Freelance Writer for Your Website

Make sure the freelancer can write :- Most freelance writers will have an online portfolio. Please read their writing. Please don't glance over their website -- take time to actually READ their work. They put together a writing portfolio to showcase their writing. You'll save you time if you read their writing.

Make sure the writer understands SEO :-  If you don't know that SEO stands for search engine optimization make sure a freelance writer does. They can use your keywords and phrases when the write blogs, articles, and web content. If you don't know what keywords/phrases to use, ask them to provide you with a consultation.

Make sure the freelancer is compatible with you and your company :- If you get the feeling that a particular writer may not be a good fit for your company, don't hire them. There are plenty of writers to select from. Get quotes and choose the one that works for you.

Make sure the writer is professional :-
There's nothing worse than dealing with someone who's unprofessional. Hire a writer who understands time management and communication. You want someone who will complete writing projects on or before the deadline. Don't be afraid to ask the following questions: What are your hours of operation? What do you like about freelance writing? How well do you handle deadlines? What is your policy regarding 'rush' projects? How flexible are you with your writing style, tone, and voice? What sets you apart from other freelance writers? Ask as many questions as you can make sure you hire the right freelance writer.

Make sure the writer adds value to you and your company :-
Does the writer go above and beyond the call of duty? How can the freelance writer drive web traffic to your website? What can they do to help your business grow? You may want to hire someone who possesses a business background; they have business degrees and experience. Their professional experience will be invaluable to you. It's a bonus if you find a freelance writer who has a combination of book and street smarts.

Take the pain out of hiring a freelance writer by following the above steps. Don't hire the first writer you speak with, unless, of course, you get an 'intuitive' hit to hire the writer. Always select the writer that is best for you and your company. Review online portfolios; ask for more writing samples if you need them. The bottom line is that developing a business relationship with a freelance writer will be a step in the right direction. You never know what connections that have that could help you.