Monday 26 February 2018

SEO Writing in 2018: Top 47 Tips to Master a Combined Art

Many agencies continue to believe that SEO writing revolves around
one process:
inserting keywords into page tags and the body of text
itself.

This belief remains strong, although it’s 2018 and the
quality and relevance of content have more proverbial weight than a few
keywords in the title or heading tags.

According to a recent Searchmetrics General Ranking Factors study
of Google, overall content relevance was more of a ranking factor than
word count, or keywords in the text body, description title, or H1 tag.

Because agencies are naturally focused on the art of SEO itself, they forget about the art of writing.
True
success – for search engine rankings, user experience, and the brand
overall, whether personal or business – occurs when both the art of SEO
and the art of writing are combined.
Neither can survive alone.

This concept is not as simple as many agencies perceive.

Writers
are either trained in traditional discipline or the digital discipline.
Most agencies have one or the other; find one with both and the
proverbial Holy Grail happens.

Samuel Nathan Kahn

experience, I get it. I’ve extensively worked and trained in both disciplines, from spending endless evenings chasing stories as a news
reporter back when Google was in its infancy
, to cranking out 25 blogs
in a week that were part of a keyword-themed strategy for a website.

Fast-forward
to 2018, and I’ve ghostwritten nearly 500 articles for multiple CEOs
and helped build
their personal and business brands around keywords that
were positive to their respective industries. I’ve also written over
14,000 articles, stories, and product copy for various online
publications.

Let’s reiterate – SEO is a must for any online
writing, especially from a keyword perspective
, and correctly mapping
those keywords to pages/posts
. I’d say “strategically,” but that word
needs to go.
Strategy is more than just keyword research and fill
in the blanks with some content; strategy also needs to imply creation
of quality content that is relevant to the audience.

Readers can
recognize an authoritative voice immediately, and a fake voice even
quicker, especially in 2018. This does zilch for conversions or brand
awareness, something I’ve learned during nearly two decades of studying
both the art of writing and the art of SEO.

With that said, here
are the top 47 writing tips for any content writer within any type of
company, from billion-dollar software designers to local pizza joints.
The focus weighs more towards the art of writing itself, which will
naturally led to the creation of quality content that search engines
demand
.


.

For More Information:-  Content Marketing

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