Tips on Writing Good Content by a Journalist

Good writing isn’t easy, nor should it be. The fact that every man and his dog thinks he can write these days only serves to make the role of writers more important – with a real need for people to write quality content that stands out from the mediocre morass.

However, even the best writers get writer’s block and it’s easy to get stuck in a rut. In that spirit, here are 12 things I learned as a Journalist that I’ve taken into marketing. Hopefully they can aid you in your quest to fine tune your writing.

• Read widely: The more you read, the better a writer you become. Look at your competitors – but also become a voracious reader of blogs, websites, newspapers, magazines and books. Good writers ‘magpie’ ideas from a variety of sources.

• Keep it simple: Journalists are encouraged to consider whether their parents or grandparents would understand their copy, stripping away unnecessary jargon and explaining terminology. Always consider if your audience would understand what you’ve written and use short, sharp sentences without too many clauses to avoid confusion.

• Be active: Think of the loose formula ‘subject, verb, object’. So, ‘Andrew wrote a rant for The Drum’ is probably better than ‘The rant came in an article written by Andrew’. Don’t be constrained by this rule but keep it in mind to write punchy content.

• Bullet point lists: Google loves a bullet point list – and so does your reader. Use them to make your content digestible.

• Use a thesaurus: Avoid using the same word more than once in a sentence. A thesaurus is your friend.

• Become self-reflective: Read back over posts you’ve written, preferably after a week or more has passed. Learn to critique your content and see what has and hasn’t worked. 

Samuel Nathan Kahn is a well known writer, publisher in UK working in the field for 7 years. He had worked so well in the field and earned a lot of followers. Using my knowledge of the printing industry and my educational background in business.

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